Saturday, January 25, 2020
UK Books and Publishing Industry Analysis
UK Books and Publishing Industry Analysis Table of Contents 1. Introduction5 1.1 Objective5 1.2 Reasons for Choosing the UK Books and Publishing Industry6 2. Industry Overview9 2.1 Market Size and Attraction10 2.2 Market Sectors10 2.2.2 Paperback11 2.2.3 Electronic11 2.2.4 Fiction11 2.2.5 Non-fiction11 2.3 Industry Target Markets12 2.4 Market Sales, Performance and Activities14 2.4.1 Domestic Market14 2.4.2 Export Sales15 2.4.3 Imports16 2.5 Publishing Companies17 2.6 Employment19 2.7 Distribution20 2.8 Major Trends and Developments21 2.8.1 Emerging Book Formats21 2.8.2 Emerging Distribution Channels and Markets22 2.8.3 Developments in Technology and Concerns in Copyright and Production23 3. Industry Analysis ââ¬â PESTEL24 3.1 Using the PESTEL Analysis24 3.2 Political Factors24 3.2.1 Taxation24 3.2.2 Pricing24 3.3 Economic Factors25 3.3.1 Global Economic Factors25 3.3.2 UK Economic Trends25 3.4 Social Factors26 3.4.1 Consumer Preferences26 3.4.2 The Internet and Technology26 3.4.3 Reading Habits27 3.5 Technological Factors27 3.5.1 The Digital Age27 3.6 Legislative27 3.6.1 Copyright and Intellectual Property27 3.6.2 Market Regulations for New Entries28 3.7 Environmental 28 3.7.1 The Issue of Paper28 3.7.2 Other conservation measures29 4. Industry Analysis ââ¬â Porterââ¬â¢s Five Forces Model29 4.1 About Porterââ¬â¢s Five Forces Model29 4.2 Rivalry29 4.3 Supplier Power29 4.4 Buyer Power30 4.5 Threats of Substitutes30 4.6 Barriers to Entry30 5. Conclusion31 References34 List of Tables Time Spent of Main Activities, by Sex, 20058 Total Book Sales 1998-200210 Projected Book Sales: 2002-200710 Unit Book Sales by Format: 1998-200211 Projected Book Sales by Format: 2002/200712 Value Book Sales by Target Market: 1998-200213 Projected Book Sales by Target Market: 2002/200713 Publishersââ¬â¢ Export Sales: 1998-200116 Book Imports: 1998-200117 Leading Publishers Ranked by Total Retail Sales 2001/200218 Total Employment in the Publishing Industry 1998-200220 Retail Distribution21 The UK Books and Publishing Industry Analysis 1. Introduction According to the Encyclopaedia of Global Industries (ââ¬ËBook Publishingââ¬â¢, 2007), global spending on books increased from US$85.3 billion in 2000 to US$104.6 billion in 2005. This is despite the fact that the global demand for books had significantly dropped for a number of reasons. One of the major reasons cited for this drop was the September 11 terrorist attacks in the United States. In contrast, the United Kingdom (UK) is currently one of the worldââ¬â¢s leading players in the world of publishing. However, it remains behind to major global producers the United States, Japan and Germany. UK is followed by another European major publisher, France In 2002, the UK book and publishing industry reached the value of à ¢Ã¢â¬Å¡Ã ¤2.5 billion (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003) and continues to be the major location of European publishingââ¬â¢s central operations and the U.S. publishingââ¬â¢s gateway across the Atlantic. 1.1 Objectives The UK books and publishing industry is one of the UKââ¬â¢s distinct industries. As stated above, UK ranks among the worldââ¬â¢s major book and publication producers. Readers across the globe are familiar with the UKââ¬â¢s contribution to the publishing world . UK writers have long been one of the more famous sets of writers in the classic and modern histories. Ranging from William Shakespeare to J.K. Rowlingââ¬â¢s Harry Potter franchise, the UK books and publishing industry continues to play a significant role, especially among the English-language readers across the globe. However, the new media forms that have been emerging lately such as electronic and online forms of publishing currently challenge the publication preferences of the consumers today and UK print media too has got impacted. The present study is an attempt to analyse the UK books and publishing industry. The objectives of this industry analysis are as follows: Provide an overview of the UK books and publishing industry, its current status and projected directions. Analyse the factors that influence the current and future operations of the industry by using the tool of PESTEL analyses. Assess the books and publishing industry and its impact and performance in the market by using market analysis tools of Porterââ¬â¢s Five Forces. Determine the critical factors that can determine the future of the UK books and publishing industry. 1.2 Reasons for Choosing the UK Books and Publishing Industry The UK remains to have a healthy and dynamic book and publishing market; not only does the UK contain one of the significant market shares in the global book market, it boasts of a number of in-demand authors. Books and publishing in the UK highlights the societyââ¬â¢s inherent love for books . What is interesting in the UK book and publishing industry can be seen in the following factors: (1) UK has had a significant role in the publishing world especially among English-language readers across the globe; however, in terms of industry size, UK remains behind book producing giants the United States, Japan and Germany. These three countries have a competitive production advantage: the United States has strong media and entertainment industry which has also influenced its publishing sector; Japan is known for its graphic novel and books publication, as driven by the strong manga culture and demand; Germanyââ¬â¢s media corporate giant, Bertelsmann, has managed to own and merge with large publishers, which makes this German company a significant player in the global industry (ââ¬ËBook Publishingââ¬â¢, 2007). (2) New forms of media, electronic publishing and the Internet, have emerged which have challenged the conventional publishing forms. Electronic publishing and the Internet has become a challenge in a number of areas including the redefinition of publication format (electronic or published through the Internet) and publication access (self-publishing has become popular online). This also influences the amount of interest the public continues to have in books especially when more recreational forms have evolved which may be preferred over picking up a magazine or a book. Besides, recent times have also witnessed a rise of online / virtual schools and other forms of virtual reality which has now given way to emergence of digital versions of these books or e-books. (3) Emerging markets brought by globalisation also affect the expansion of UK publishers to other parts of the world. This is in addition to the increasing demand for English-language learning courses in non-English speaking nations can encourage the publication of books. Regional authors too can increase the interest of the global readers, and it is interesting to see how the UK publishing industry has responded to these new opportunities. In addition to this, it is interesting to evaluate the performance of this huge industry that reaches different global markets and at the same time, is serving a more particular sector of the peopleââ¬â¢s reading habits. Based on a survey on leisure activities in 2005 by the National Statistics Officeââ¬â¢s, reading has been cited as constituting a negligible part of how people spend their time every day. Reading, on an average, only accounts for 23 minutes among men and 26 minutes among women. The following table illustrates how this industry has been catering to a fraction of peopleââ¬â¢s average daily activities: Time Spent of Main Activities, by Sex, 2005 (ââ¬ËTime Use Surveyââ¬â¢, 2006) As can be seen in the table, reading has taken a backseat as compared to the time people spend watching television or having a ââ¬Å"social lifeâ⬠. A similar survey conducted in 2001 among full-time workers on how they spend their free time, reading emerged as the third highest activity whereas games/hobbies/computing came in close behind (ââ¬ËLifestylesââ¬â¢, 2004). Evidently, in the previously cited more recent survey, games/hobbies/computing activities have overtaken reading. However, this peculiar development holds true among males who spend an average of 37 minutes in playing games, indulging in hobbies or working on computers whereas women tend to be ardent readers, thereby spending more time reading than other hobbies. It should also be noted that reading does not only limit itself to the products of the book and publishing industry as the Internet has also become a significant source for information. 2. Industry Overview 2.1 Market Size and Attraction According to the Confederation of British Industry, the book sector has been one of the significant drivers in the overall UK retail sales growth, along with furniture and groceries (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003). This shows that books are among the main purchases that people make in a combined demand in the leisure and educational sectors. The UK books and publishing industry reached the à ¢Ã¢â¬Å¡Ã ¤2.5 billion mark in 2002, making this industry having a positive overall outlook. Volume and value gains were seen rising from 2001 to 2002 at 12.1% and 16.8% respectively. The 12.1% volume increase reflected the 323.8 million units sold by 2002, which contributed to the compounded annual growth rate (CAGR) of 2.9%. Positive developments were also experienced, which started from the late 1990s up to the beginning of the millennium, with strong value gains eventually contributing to the 4% CAGR since the surge in sales in 1999 (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003). Total Book Sales 1998-2002 ( Euromonitor International: Country Market Insight) Projected Book Sales: 2002-2007 ( Euromonitor International: Country Market Insight) According to the Publishing Industry Market Review 2006, the total publishing market was worth 18.63bn in 2005, having increased by 7.6% across the review period (2001 to 2005). The Publishing Industry is defined by Newspapers, Magazines as well as Book publishing. Newspaper publishing accounts for the largest share of the markets total value, followed by magazine publishing and book publishing. Within the books and publishing industry in 2004, retail book sales were à £3.98bn which represents a 3.2% increase on 2003.( UK Publishing Industry 2005,) Since 1999, the market has grown by a total of 16% and around 67% of the markets value is consumer books. The UK Publishing Industry 2004 report indicates that the UK publishing market is expected to grow by 12.9% between 2004 and 2008. Magazine revenues are likely to rise by 17.3%, newspaper revenues by 15.2% and book publishing by 14.7%. (UK Publishing Industry 2004,). 2.2 Market Sectors The commercial publishing industry extends far beyond books and journals. Products are available in electronic as well as print form. The overall book and publishing industry (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003) can be classified on the basis of format and category Format: 2.2.1 Hardbacks Hardback formats are hardbound books. This format can be commonly found among books for children, new releases, and non-fiction books. 2.2.2 Paperback Paperback or softback is the most common format . This dominantly makes up the books targeted for commercial and educational purposes. 2.2.3 Electronic The electronic formats are the non-paper based products available on CD-ROM, or as audio books, e-books etc. Category: 2.2.4 Fiction The fiction category includes childrenââ¬â¢s books, novels across genres (crime, Western, thriller), historical, romance, etc. 2.2.5 Non-fiction The non-fiction category includes educational, academic and professional books, reference books, travel guides, DIY, etc. The performances of these different sectors (by format) are illustrated in the following table (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003): Unit Book Sales by Format: 1998-2002 (Euromonitor International: Country Market Insight) Projected Book Sales by Format: 2002/2007 (Euromonitor International: Country Market Insight) Based on the performance of the two main categories, fiction and non-fiction, the latter continues to dominate the book sales and continues to grow (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003): 2.3 Industry Target Markets Books can also be classified on the basis of the target market: consumer and institutional (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003). The consumer market is the mainstream book market which includes regular readers and individual buyers. The institutional market for books is defined by institutions or organisations that buy books for specific purposes such as libraries. It also includes the books bought by the education sector. There is a potential confusion as to the identification of the consumer and the institutional market as the consumer market also includes publications for academic and professional purposes. However, institutional books are mostly identified by means of prevailing theme and the market segment, such as in the case of libraries and field-specific institutions (i.e. law books collection) whereas the consumer marketââ¬â¢s main source of distribution channel are bookshops, online stores, etc. In terms of performance, the consumer market has a significant market share over the institutional market. The total sales brought by he consumer market in 2002 was at à ¢Ã¢â¬Å¡Ã ¤2.0 billion, thereby having 80.3% of the overall book market share. Average growth was cited at 17.4%, with the surge of sales throughout the year usually picking up during the last quarter (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003). The institutional market has been also experiencing positive growth at 14.3%, with its sales reaching à ¢Ã¢â¬Å¡Ã ¤490.6 million and comprising 19.7% of the overall market sales. Educational sales continue to dominate the institutional sales at 63.4% whereas contributions from the library sector continue to fluctuate. As can be observed from the table given below, there was a significant drop in library sales from à ¢Ã¢â¬Å¡Ã ¤114 million to à ¢Ã¢â¬Å¡Ã ¤101 million from 1998 to 1999, with this particular sector experiencing fluctuations until 2002 (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003). Value Book Sales by Target Market: 1998-2002 (Euromonitor International: Country Market Insight) Projected Book Sales by Target Market: 2002/2007 (Euromonitor International: Country Market Insight) 2.4 Market Sales, Performance and Activities The UK books and publishing industry relies on various market forces in order to maintain its dynamism; this can be attributed to its performance mainly on domestic sales, and then through the export and import volume and sales. 2.4.1 Domestic Market As previously mentioned, the consumer market mainly comprise of the industryââ¬â¢s domestic sales. Strong performance has been seen across sectors and categories, with positive developments in fiction as well as non-fiction books. Sales in fiction category experienced an average increase of 56% from 1998 to 2001, although non-fiction remains to have the significant market share (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003). A number of market strategies have emerged in order to have the publishers improve their performance. It has been noted that UK has even adopted an American market strategy framework which includes book tours and taking advantage of the different media channels to increase exposure and promotion such as online book ordering promotions and book superstores (ââ¬ËBook Publishingââ¬â¢, 2007). It can be observed that this has been apparent in the franchising sector in which UK fictional giant, the Harry Potter franchise, have further ventured into film and consumer products. In a way, books have established a force to create a peripheral market sector which relates the books to other relevant industries. However, the opposite takes place when classic British books such as J.R.R. Tolkiensââ¬â¢ The Lord of the Rings and C.S. Lewisââ¬â¢ The Chronicles of Narnia were made into movies, and because of the success of this channel, book sales for these works have also experienced a significant increase as this has become a promotional means in order to sell more books. Such strategy is not only felt in the UK domestic sector but also in other global sales as well. 2.4.2 Export Sales UK books are exported throughout the world and a cited increase of 4.4% was seen from 1998 to 2002. As per a Department of Trade and Industry (DTI) report, the export market is worth approximately à £1.4bn a year. However, UKââ¬â¢s main export competition comes from the United States, which also produces English-language books. Some exporting strategy can be also seen through the industry (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003, p. 19): Although the worldwide Harry Potter phenomenon had a strong impact on exports, particularly over the 1999/2000 period, non-consumer publishing book sales were also a mainstay of export performance. English is the world language for titles in the scientific/technical/medical category and as such, the UK dominates the field internationally in terms of sales. For publishers of these kinds of texts exports can account for up to 60.0% of sales, particularly to the US, and it can be of great advantage for a publisher to have an American arm or to be part of an American-controlled group in terms of securing US rights of publication. In this case, despite the stiff competition with the US titles, UK books have also been performing fairly well in the United States; the UK mainly exports to the United States. In fact, UK has been the largest exporter of books to the United States books market. The performance of the UK publishersââ¬â¢ export sales are as follows (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003): Publishersââ¬â¢ Export Sales: 1998-2001 (Euromonitor International: Country Market Insight) 2.4.3 Imports The UK also imports books from overseas markets such as the United States. Interestingly, Asian markets have been contributing significantly to UK book imports. The second largest imports, after the United States, come from Hong Kong, and the fourth largest market is Singapore; China too is also among the top sources, gaining the eighth import source position in 2001 (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003). Interestingly, UK imports increases industry competition, with its value rising at 16.6% within the period 1998-2001. The following table shows the import value during this time period (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003): Book Imports: 1998-2001 (Euromonitor International: Country Market Insight) 2.5 Publishing Companies Each of the three sectors of publishing in UK-newspapers, magazines and books- is dominated by around a dozen companies. Only a few companies are active in more than one sector. In fact, only Pearson PLC is involved in all three markets in a significant way. News Corporation, which publishes newspapers and which owns the book publisher Harper Collins too has entered the magazine market early in 2006. The UK publishing industry is still primarily UK owned. However, in the magazine market, there are several foreign-owned companies. These include the following: The Conde Nast Publications Ltd Hachette Filipacchi (UK) Ltd IPC Media Ltd The National Magazine Company Ltd The Readers Digest Association Ltd and VNU Business Publications Ltd. As indicated in Books and Publishing ââ¬â United Kingdom 2003 The UK is not the home base of any major media player, such as Bertelsmann, Vivendi or AOL Time Warner. The regulations on media ownership make it easier for new entrants from abroad to establish a presence in the UK than for UK companies to substantially enlarge market share. Most of the major players in the book industry are owned by international multimedia publishing concerns, and therefore the most helpful form of comparison is to analyse leading publishing houses, and the results of the consolidated groups which own them. (ââ¬ËBooks and Publishing ââ¬â United Kingdomââ¬â¢, 2003, p. 23) Thus, the books and publishing industry in the UK is characterised by a handful of global conglomerates or international companies, such as Reed Elsevier Group PLC, Pearson PLC, The Random House Group Ltd and Harper Collins Publishers Ltd. The leading publisher in the UK, HarperCollins, is a merger of British publisher William Collins Sons and Co Ltd. and the American publisher Harper Row. Today, HarperCollins is owned by the American media conglomerate, News Corp., although HarperCollins UK is the UKââ¬â¢s leading publishing house (Books and Publishing ââ¬â United Kingdomââ¬â¢, 2003; ââ¬ËHarper Collinsââ¬â¢, 2007). In the recent years, many other companies have been acquired and merged. For instance, in 2004 a major development was the acquisition of Hodder Headline from WH Smith by the French publisher Hachette Filipacchi in 2004. This merely added to further internationalisation of UK publishing. Hachette already owned Orion which further owned Weidenfeld Nicholson. This has lead it to become the UKs second-largest consumer book publisher. Macmillan and Random House are both owned by German companies. These main drivers of these developments have been the business strategies applied by these corporations. These strategies can be observed to be influenced by forces such as globalisation and certain deregulations when it comes to foreign operations. Besides these, other major publishers are Blackwell and the university presses of Oxford and Cambridge. The following table shows the leading publishers in the UK according to sales (Books and Publishing ââ¬â United Kingdomââ¬â¢, 2003): Leading Publishers Ranked by Total Retail Sales 2001/2002 (Euromonitor International: Country Market Insight) 2.6 Employment By 2002, the books and publishing workforce, which also include employees in the printing sectors, were recorded at 352,000; according to the National Statistics, this figure was at 366,000 in 2001 (Books and Publishing ââ¬â United Kingdomââ¬â¢, 2003; ââ¬ËHarper Collinsââ¬â¢, 2007). In 2004, approximately 280,000 people were employed nationally and about 15% work part time. It has been cited that the books and publishing industry has not offered a very promising development to its workforce in terms of pay and employment confidence (Books and Publishing ââ¬â United Kingdomââ¬â¢, 2003, p. 22): â⬠¦ In a recent survey by Bookcareers.com, 66% of employees in the industry said that they had lost colleagues to redundancy. There is widespread discontent in the industry, particularly over the issue of pay. Levels of pay, especially for starting salaries, are notoriously low, particularly bearing in mind the level of education required for publishing work, and starting salaries can be as little as à £15,000 a year. Pay is a factor in most employeesââ¬â¢ lives, particularly because most of UK publishing centres around London and the South East, where house prices are simply unaffordable for people earning average salaries in the industry. In addition to this, professional development does not sound as promising in this industry due to the lack of training initiatives and specific professional skills. Professionals in this industry are mostly managerial in nature. Hence, in terms of skills development, the demand has not been as impressive in this sector. It is therefore not as surprising that the number of employees in the industry has been discouraging in terms of rate, and employment has been also bleak due to redundancies. Total Employment in the Publishing Industry 1998-2002 (Euromonitor International: Country Market Insight) 2.7 Distribution In the past consumers were buying books through a variety of distribution channels such as large chain bookstores book clubs and independent and small chain bookstores, mass merchandisers, mail order, food and drug stores, discount stores, used books etc. The traditional bookshops have been losing their influence and as a result such booksellers have been also starting to fold up. The Internet is becoming one of the most active distribution channels for books and publications. Although the Internet does not have as much distribution share at this point, it continues to contribute significantly in this area as it also continues to increase as a highly-used distribution channel. Book retailers continue to dominate the product distribution; these retailers include chained retailers and independent bookshops. As compared to independent bookshops, in recent times, , bookshop chains are starting to increase its market grasp and influence (Books and Publishing ââ¬â United Kingdomââ¬â¢, 2003). Another distribution source is through book clubs. The UKââ¬â¢s leading book club, BCA, combines to book club concept and its mail-to-order scheme, in addition to smaller subdivision of smaller book clubs. The book retail distribution trends have been presented in the following table: (Books and Publishing ââ¬â United Kingdomââ¬â¢, 2003): Retail Distribution (Euromonitor International: Country Market Insight) It can be observed that there has been significant increase in sale through Internet and multiple (chained) booksellers whereas there has been a decrease in distribution through independent booksellers and book clubs/mail-to-order. 2.8 Major Trends and Developments The dynamism of the books and publishing industry in the UK can be determined by the key trends and developments that can eventually affect how the industry operates and performs. 2.8.1 Emerging Book Formats As previously mentioned, new formats such as e-books, CD-ROMs and audio books have now entered the market. Among the three, e-books have been creating a stir due to a number of reasons: it is in digital format that can be easily downloaded. What also works well with the emergence of e-books is the emergence of technologies.. For example, PDAs have now developed into small, handheld computers that can carry a substantial amount of data; e-books, which are usually in the PDF can be easily downloaded in PDAs and accessed through PDF reader (Microsoft Reader and Adobe Acrobat). Hence, people do not have to carry large books around as they can easily access them through their devices. As per the statistics from an online download source for public domain books, manybooks.net, PDF downloads have reached almost 140,000, not including the other electronic book formats such as eReader and RTF, and downloadable text in HTML format (Nagle, 2007). In any case, the number of downloads can reach hundreds of thousands, and this only includes books from one website and works within the public domain. Another popular source of free e-books is Project Gutenberg (Project Gutenberg, http://www.gutenberg.org/wiki/Main_Page) which claims to have over 2 million downloads every month. 2.8.2 Emerging Distribution Channels and Markets As discussed in the distribution channel section, the Internet is becoming to impress its influence among UK consumers; book sales online experienced an 11% growth in 2001 and continues to be significant till date. Although some online start-ups wanted to take advantage of the UK market, most of them were adversely affected by the dotcom bubble in the 1990s. Expectedly, Amazon.co.uk is the top online seller of books in the UK (Books and Publishing ââ¬â United Kingdomââ¬â¢, 2003). 2.8.3 Developments in Technology and Concerns in Copyright and Production Technological developments have largely affected the books and publishing industry. As previously mentioned, technolo
Friday, January 17, 2020
Classic Hollywood in Comedy Films
During Hollywood's classical period, the seamless style was particularly favored, it championed narrative economy. In other words, films were constructed so that the viewer was not aware of the construction. This practice of effacing a film's construction actually depends on a complex system of visual codes. Hollywood films, as opposed to art films or some types of foreign films, embrace a narrative that is highly efficient and that is determined by cause and effect. For example, The opening of a film typically plunges us_ _into an immediate understanding of an individual character. While natural causes, like floods and earthquakes, or societal causes, such as wars or strikes, might prod the character in a certain direction or serve as a backdrop, the narrative inevitably centers on the individual's choices. This swift movement toward resolution of the conflict has been made efficiently in what is often referred to as the three-act structure. As celebrated screenwriter Ernest Lehman put it more clearly, ââ¬Å"In the first act, it's who are the people and what is the situation of this whole story. The second act is the progression of that situation to a high point of conflict. And the third act is how the conflicts and problems are resolved. â⬠Though modern films frequently depart from the continuity style, this style remains a baseline standard of effective visual storytelling. During the classical Hollywood era, each studio was known for a certain genre of film or a particular roster of stars. Spencer Tracy, Bing Crosby, Charlie Chaplin were some of the well-known performers that emerged during this period. Comic films began to appear in significant numbers during the era of silent films in roughly 1895 to 1930. The visual humor of these silent films relied on slapstick. A very early comedy short was Watering the Gardener (1895) by the Lumiere brothers. In American film, the most prominent comic actors of the silent era were Charlie Chaplin. A popular trend during the 1920s and afterward was comedy in the form of animated cartoons with stars such as Betty Boo appearing. Toward the end of the 1920s, the introduction of sound into movies made possible dramatic new film styles and the use of verbal humor. Many film scholars will argue, film was never entirely ââ¬Å"silent. â⬠Most movies were accompanied by some kind of music and even, at times, live narration. During the 1930s the silent film comedy was replaced by dialogue from film comedians such as the W. C. Fields and the Marx Brothers. The comedian Charlie Chaplin was one of the last silent film hold-outs. 1930 and 1948 are generally considered bookends to Hollywood's Golden Age, the period when these eight companies secured 95 percent of all film rentals and close to 70 percent of all box-office receipts. In the United Kingdom, film adaptations of stage farces were popular in the early 1930s, while the music hall tradition strongly influenced film comedy into the 1940s. With the entry of the United States into World War II, Hollywood became focused on themes related to the conflict. Comedies portrayed military themes such as service, civil defense, boot-camp. The war-time restrictions on travel made this a boom time for Hollywood, and nearly a quarter of the money spent on attending movies. As TV became filled with family-oriented comedies, the 1950s saw a trend toward more adult social situations. Only the Walt Disney studios continued to steadily release family comedies. The release of comedy films also went into a decline during this decade. Toward the end of the 1950s, darker humor and more serious themes had begun to emerge, including satire and social commentary. Dr. Strangelove (1964) was a satirical comedy about Cold War paranoia. Among the leading lights in comedy films of the next decade were Woody Allen and Mel Brooks. Both wrote, directed and appeared in their movies. Brooks' style was generally slapstick and zany in nature, often parodying film styles and genres, including Universal horror films (Young Frankenstein), westerns (Blazing Saddles) and Hitchcock films (High Anxiety). Most British comedy films of the early 70s were spin-offs of television series, including Dad's Army and On the Buses. The greatest successes, however, came with the films of the Monty Python team, including _And Now For Something Completely Different_ (1971), One of the major developments of the 1990s was the re-emergence of the romantic comedy film, encouraged by the success of When Harry Met Sallyâ⬠¦ n 1989 Another development was the increasing use of ââ¬Å"gross-out humorâ⬠usually aimed at a younger audience, in films like _There's Something About_ Mary__, American Pie) and its sequels. In mid 2000s the trend of ââ¬Å"gross-outâ⬠movies is continuing, with adult-oriented comedies picking up the box office. The screwball comedy is a subgenre of the co medy film genre. It has proven to be one of the most popular and enduring film genres. First gained prominence in 1934 with It Happened One Night and, although many film scholars would agree that its classic period ended ometime in the early 1940s, elements of the genre have persisted, or have been paid homage to, in contemporary film. Modern screwball comedies include: Burn After Reading (2008), d. Joel and Ethan Coen Pineapple Express) (2008) d. David Gordon Green The Hangover) (2009) d. Todd Phillips Many elements of the screwball genre can be traced back to such stage plays such as ââ¬Ë__As You Like_ It_ââ¬â¢and and Oscar Wilde's The Importance of Being Earnest. Like farce, screwball comedies often involve mistaken identities or other circumstances in which a character or characters try to keep some important fact a secret. Sometimes screwball comedies feature male characters cross-dressing, further contributing to the misunderstandings (Bringing Up Baby, I Was a Male War Bride, Some Like It Hot). They also involve a central romantic story, usually in which the couple seem mismatched and even hostile to each other at first, and ââ¬Å"meet cuteâ⬠in some way. Another common element is fast-talking, witty repartee (You Can't Take It With You), His Girl Friday). This stylistic device did not originate in the screwballs (although it may be argued to have reached its zenith there): it can also be found in many of the old Hollywood cycles including the gangster film, romantic comedies, and others. The philosopher Stanley Cavell has noted that many classic screwball comedies turn on an interlude in the state of Connecticut (Bringing Up Baby, The Lady Eve, The Awful Truth Some notable directors of screwball comedies include: Frank Capra George Cukor Howard Hawks
Thursday, January 9, 2020
The Roman Medicine - 991 Words
ââ¬Å"Mens sana in corpore sanoâ⬠(Juvenal 10.356). A healthy mind in a healthy body, the Ancient Romans lived by this motto. The Ancient Romans believed that the health of the people was key to success in war and in creating a prosperous empire. Roman texts that have been gathered overtime have greatly influenced modern medical practices and without them, modern medicine would not be as advanced as it is today. The Ancient Romans learned numerous details about the human body and applied their knowledge in ways that were superior compared to other cultures occupying the time period. Roman medicine was advanced for its time because the Romans adopted advanced methods from Ancient Greek medicine, they organized architecture for the sake of public health, and because of their vast knowledge of disease, herbs, and medical tools. The Romans would not have acquired an interest in medicine if it werenââ¬â¢t for early Greek influence. Around 500 BC, the Romans and the Greeks first came in contact with each other and by 146 B.C. a large portion of Greece had become a province of the Roman Empire. With the exposure to Greek traditions, the Romans began to obtain information from the Greeks, but only based their own ideas on Greek findings. Greek ideas were considered to be impractical and inferior to Roman ideas, which were always centered on bringing success to the empire. Once the Roman Empire expanded into Greece, many Greek doctors travelled to Rome. The Greeks brought with them newShow MoreRelatedThe Understanding of Medicine of the Ancient Romans1364 Words à |à 5 Pages In our world today, many of our medicine and medical treatments have been brought down from generation to generation, starting from cultures from several centruies ago, being passed down to our hospitals today. Some of our practices s tarted from Ancient Rome.The understanding of medicine from the Ancient Romans evolved from the many ââ¬Å"medical methods of the Greeks, the Etruscans, the Egyptians, the Persians, and other conquered peoples (Crystallinks, ââ¬Å"Medicine and surgeryâ⬠, Source 1).â⬠They mainlyRead MoreAncient Romans And The Egyptian Medicine953 Words à |à 4 Pagescirculation and the cardiovascular system, the ancient Egyptians were the first to believe that the heart was central organ of the human body, however Egyptian medicine cannot always be separated from mysticism, and therefore canââ¬â¢t entirely be acknowledged as a ââ¬Ëdiscoveryââ¬â¢. It did however pave the way to the foundations that the ancient Romans and Greeks built their ideologies from (1). The first major milestone was made by a man known as of Alcmaeon of Croton. He was a natural philosopher and a medicalRead MoreThe History Of Medicine During The Roman Empire1768 Words à |à 8 PagesThe history of medic ine is an extensive and distinguished one, as healers sought to alleviate illnesses and fix injuries since the dawn of humanity. Shamen and pagan priests would visit the sick and injured in their homes. They used a blend of rituals and medical techniques, to cure these ailments. Herbs, acupuncture and prayer were commonly used for the healing process. The ancient physicians also stitched wounds, set broken bones, and used opium for pain. (Shuttleworth, 2010) (Gormley, 2010) AsRead MoreEt tu Penicillium?984 Words à |à 4 PagesThe ancient Greeks and Romans are known for many things, their government, their leaders, and their great empires that our society draws many traditions from. One thing that our society most certainly has in common with these ancient peoples are our use of fungi for medicine and our knowledge about how certain fungi can be detrimental to our health. Dating back these people were believed to have already use mushrooms and molds as medicine, and also learned how deadly they could be. These greatRead MoreComparing Military Medicines Of Ancient Rome And Medieval And Renaissance1284 Words à |à 6 Pages When comparing military medicines of Ancient Rome and Medieval and Renaissance, a soldier in Ancient Rome had a better chance of surviving injuries than a soldier in later eras. Due to Ancient Romeââ¬â¢s outstanding medical innovations, their hygienic practices, precise surgeries and medicines. When discussing about ancient times a general assumption would be that people back then didnââ¬â¢t live a sanity life, especially soldiers due to them being in various battles and being afflicted withRead MoreThe Civilization that Contributed the Most to the Development of Medicine and Health in Ancient Times889 Words à |à 4 PagesContributed the Most to the Development of Medicine and Health in Ancient Times All three of the civilisations named above have contributed immensely to the medicine we practice today and the things we do in modern life to keep healthy. Without any one of these, our understanding of the human body, medicine and health would be very primitive. Some people believe the Egyptians were the first of the three to help further our knowledge into medicine. This is purely because of the Read MoreAncient Greeks And The Ancient Romans1150 Words à |à 5 Pages The Romans had one of the most innovative and influential ancient civilizations. Although arguments can be made for the Ancient Greeks and the Ancient Egyptians, it can be seen that the modern world had adopted many of the values and ideas of the Ancient Romans. The achievements, ideas, and values of the Ancient Romans have had a lasting impact on the modern world. The majority of people donââ¬â¢t know that many of the things they take for granted came from Ancient Rome. Architecture One of theRead MoreThe Roman Empire1551 Words à |à 7 PagesStep 1: Plan What kind of technology in the Roman Empire affect its growth the most? I will be investigating from the start of the Roman Empire in 753 BCE to when the Western Roman Empire fell in 476 CE. This investigation will have a broad scope while investigating and include things from the Roman Legion to aqueducts and concrete. This investigation will not include technology that was not widely used to better the Roman Empire. The research question will answer my question by conducting researchRead MoreAncient And Medieval World Of Eurasia1678 Words à |à 7 Pagesestablishment of these land and sea trade routes, began a cultural exchange between the east and west through the diffusion of goods, technology, medicine, and religion. The two most vital networks of trade in the ancient and medieval world of Eurasia were the Spice Routes and the Silk Road. The Spice routes were a network of sea routes running from the Greco-Roman world, through North Africa, to the subcontinent of India, and eventually to China and Southeast Asia. The commerce of this maritime routeRead MoreThe Importance Of Neoclassical Architecture In Europe1077 Words à |à 5 Pagesmany ancient Roman forums. Another advance was the scientific progression of medicine, and how legalising human dissections, improved the understanding of human anatomy which then enhanced health of the population. The advancement of neoclassical architecture during the Renaissance benefit the development of Europe. In the early 15th century, the style of the Renaissance architecture originated, and after spreading throughout Europe replaced the Medieval Gothic style. Many ancient Roman forums such
Wednesday, January 1, 2020
Gun Control Laws Essay - 1133 Words
Many government officials believe it is their right to control the use of firearms in our country. Many civilians believe it is their right to bear arms to protect themselves and their families. This has been a very controversial issue over the past recent years. Especially since Barack Obama was inaugurated. Sandy Hook Elementary school shooting really set a fire underneath the feet of liberals to secure more gun control laws. Is it really effective to take away guns from law abiding citizens? What about the gun running by the gangs and cartel? Who will take their guns away? Will the ATF? Itââ¬â¢s nearly impossible to completely shut down organized crime such as the cartel. When guns are taken away from people who possess them merely toâ⬠¦show more contentâ⬠¦Tell me Mr. President, if you were not in office and didnââ¬â¢t have the secret service following you around how would you protect your family? Imagine a burglar braking into your home in the middle of the night wi th your children fast asleep in their rooms, who would save your family Sir? Would you wait for 911 to arrive? Would you even have time to reach the phone? The fact is in most cases when a burglar breaks into your home with the knowledge you are there, they arenââ¬â¢t there just to steel your possessions. Maybe they have taken a twisted interest in your wife or your daughter. What father could live through watching his wife and child take the abuse from a complete stranger? What kind of scars would that leave your family? How many times have you heard people say ââ¬Å"Guns kill people?â⬠What kind of sense does that make? We could sit here all day and list all of the items used as murder weapons in the history of mankind such as knives; human hands; blunt objects and exedra. Thatââ¬â¢s the same as saying a spoon makes a person overweight. A gun is only a tool like any other tool, such as a hammer or a screw driver, in the hands of the right person can be useful in many ways. In the hands of the wrong person, a gun could do a lot of damage. For example, the statistics in 2009 for weapon of choice used during a violent crime are as follows: Weapon Use by Offense Type Summary Findings The National Crime Victimization Survey (NCVS)Show MoreRelatedThe Issue Of Gun Control Laws Essay1578 Words à |à 7 Pages GUN CONTROL LAWS There is a need in this country for gun control laws as well as benefits for the citizenry who own them. With the current state of our society these days, owning a gun has become a necessity for some, if not all, household. I, myself, conform for every household having a gun. Although we have our police force always ready to rescue anyone in distress, every second matters when we are facing face to face with danger. Granted that the authorities are already underway, having somethingRead MoreGun Laws And Gun Control Laws1136 Words à |à 5 PagesGun Control Laws Within the last couple of months, gun control and gun control laws has been seen all over the news and all over social media. I decided that topic would be perfect for this essay While scrolling through Facebook, I came upon this meme and I knew right away it was the right meme for this paper. Within the last couple of months, we have had about two major mass shootings and they have had a huge impact over the nation. Society is wondering why the government is not doing much andRead MoreGun Laws And Gun Control1584 Words à |à 7 Pages Guns in the U.S has been a problem for many years now. So much so that America is what comes to mind when people think about guns. America is the most known nation in the world when it comes to firearms, with citizens owning about an astonishing 270 million of the worldââ¬â¢s 875 million firearms(Marshall). That is thirty percent on the world registered firearms. The reason why Americans own so may guns comes down to the second Amendmen t, which claims, ââ¬Å"A well-regulated Militia, being necessaryRead MoreGun Laws And Gun Control1296 Words à |à 6 Pagesyears, gun violence has been an urgent issue that should be addressed. According to the gun violence archive, 307 mass shootings have occurred since January 1 to November 5. The deadliest mass shooting in us history had just recently occurred on Sunday, October 1. Steve paddock had purchased their guns legally in which caused approximately 500 people to be injured and 38 people had been killed. The congress is constantly being urged by people to impose strict gun laws for America. Gun control lawsRead MoreGun Laws And Gun Control Essay1580 Words à |à 7 PagesPro Gun Control In the United States, there is approximately 88.8 guns per 100 people, which is the highest per capita in the world (ProGun.org). Due to gun violence, 306 people in America die every day (Brady Campaign). Pro gun control activists claim that gun laws are weak which causes a dramatic increase in deaths amongst the U.S. The nation has lifted gun laws in several states over the past two decades, and with the freedom caused a series of deadly shootings (LaFraniere and Palmer). Gun violenceRead MoreThe Gun Laws And Gun Control965 Words à |à 4 Pagesfirearm regardless of the law. Crime rate does not originate from the accessibility of guns, but rather the actions of an individual that has disregard for life in today s society. There will always be ways for the offender commit crimes with or without guns. What is being done about gun control? We have all heard of all the tragedies throughout the country regarding guns. According to the President (2013) We know that we cannot stop every act of violence with guns, but what if we tried to stopRead MoreGun Control And The Gun Laws2257 Words à |à 10 PagesFiorina claimed that states with strict gun laws had ââ¬Å"the highest gun crime rate in the nationâ⬠(Robertson, 2015). The following month, President Barack Obama stated that states with stricter gun laws ââ¬Å"tend to have the fewest gun deathsâ⬠(Robertson, 2015). The West might have been won with a Smith Wesson, but in our modern society guns are the subject of much debate. While some groups push for fewer guns and more gun control, others insist that increased gun control leads to increased crime. Both sidesRead MoreGun Control And Gun Laws Essay2119 Words à |à 9 Pagesreason why Americans own so many guns is because of the Second Amendment, which states, ââ¬Å"A well regulated Militia, being necess ary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed.â⬠(Rauch) This amendment guarantees U.S. citizens the right to have firearms. Since this amendment is relatively vague, it is up for interpretation, and is often used by gun advocates to argue for lenient gun laws. Hence, gun control is a frequently discussed controversialRead MoreGun Control And Gun Laws731 Words à |à 3 PagesGun laws have become the hot topic over recent months because permits to carry a concealed weapon are in most states no longer needed. Criminal uprisings and terrorist attacks in the past two decades have had a extreme influence on the people of America. And many have realized that local, state, and federal government is unable to protect the masses when disaster strikes. People are now more aware of the crime in their own communities than in past because of our new technologies. So, many millionsRead MoreGun Control Laws Or Outlawing Guns933 W ords à |à 4 PagesYou wont my guns? You can have my guns when you pry them from my cold, dead hands. The debate over if guns are too dangerous to own have ben going on for a long time and With both sides making very good points. Stricter gun control laws or outlawing guns does not end violence. The Constitution grants Americanââ¬â¢s the right to bear arms. Since the beginning of the United states,ââ¬Å"The Land of the Free?â⬠guns have been a big part of shaping the country. We have, and continue to use this tool for hunting
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